Natural, Artificial & Organic Flavours

May 15, 2017

 

Commonly seen among the supermarket shelves many product labels contain the words ‘naturally’ or ‘artificially’ flavoured – we decipher what these words ACTUALLY mean.

Put simply a natural flavour is one that's derived from a plant or animal. An artificial flavour on the other hand does not come from a plant or animal source and instead is generated from scratch in a lab. Chemically the composition of any artificial or natural flavour is identical. The process of making both artificial and natural flavours involves the use of synthetic solvents, carriers and artificial preservatives.

The main difference is the way in which the chemicals are sourced.

Natural flavours being derived from a plant or animal involve extracting the chemical directly from the source. Natural coconut flavourings, for example, depend on a chemical called massoya lactone. Massoya lactone comes from the bark of the Massoya tree, which grows in Malaysia. Collecting this natural chemical kills the tree because harvesters must remove the bark and extract it to obtain the lactone. The irony here is that these natural flavours are obtained in very un-natural, unsustainable ways. These natural flavours are chemically identical to the artificial version made in a chemist’s laboratory, yet they are much more expensive than the synthetic alternative to produce.

The synthetic chemicals found in artificial flavours are formed in laboratories and generally cost less to produce than finding natural sources. They are ‘potentially’ safer because they have been rigorously tested and used in sterile environments. Producing them can be more eco-friendly since it doesn’t require growing fields of food or stripping existing plants first.

So there you have it - one of the biggest current marketing tactics to trick consumers into paying more for natural flavoured goods that are in fact no better in quality nor safer than their cost effective artificial counterparts.

“These days the word natural is nothing more than marketing hype”.

So from a health perspective if there is little difference between natural and artificially flavoured food, what is the alternative?

Here at Wheyhouse we have chosen to flavour our whey powders with only certified organic ingredients. This is the purest way to flavour a food. Utilising actual ground fruits and beans cultivated and processed in a manner that preserves the nutritional properties we ensure only the highest quality ingredients are blended with our whey powders.

What's inside our flavours

Chocolate - Ground Cacao Beans

Strawberry - Freeze Dried Strawberries

Banana - Freeze Dried Bananas

Vanilla - Ground Vanilla Beans

THAT'S IT. NO added sugarNO chemicals, NO synthetic solvents and NO artificial preservatives.

Our flavours are sourced direct from the farms upon which they are grown. When you consume our flavoured whey range you are effectively receiving much more than just a flavour.

You are receiving the benefits of the whey powder itself AND raw goodness from the minerals & vitamins contained in the fruit or bean. Going beyond a conventional whey supplement and providing you with a nutritionally dense, complete and delicious protein powder.




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